We all know why they announced the new "Bachelorette" early

Collection TV Time

Fans of ABC's “The Bachelor” and “The Bachelorette” are accustomed to the formula by now. Producers allow the current season to play out. Then, shortly after the finale—sometimes during the 'After the Final Rose' broadcast itself—they announce that one of the show's most recent rejects will headline the next season.

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That's probably why ABC announced Rachel Lindsay will be the next “Bachelorette” an entire month before the finale—and long before her own “Bachelor” elimination, oddly enough.

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By announcing Lindsay's upcoming role before her exit this season, producers were able to redirect viewers' waning interest from this season's lackluster lead to next season's groundbreaking star. Even those who'd become bored with Viall's relatively by-the-book season gained renewed interest because they wanted to learn more about Lindsay.

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ABC will do whatever it must to keep this stale series fresh. In this case, their strategy just might work.

Image credit: Randy Holmes/ABC

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