Tamara Mellon launches shoe label with mega attitude

Collection Shoes Mania

The Jimmy Choo former creative chief, pictured below, launched her own shoe label with two new lines and quite an attitude: farewell retail, f*ck shoes priced at 6x what it cost to make them, her new website proclaims.

Tamara Mellon co-founded Jimmy Choo 20 years ago. She's still obsessed with shoes but not the traditional way of doing things. So she's starting over.

66Forget the traditional retail calendar. I have forged relationships with family-run factories that for decades have made luxury shoes that won67ve been around the block (more than once

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