Fashion photographer Erik Madigan Heck's book which will be released in April presents vivid images that blur the lines between painting and photography; many were shot with the same lens he used as a teenager via a camera gifted to him by his artist mother.
Using highly saturated colors Madigan Hecks fuses models with their surroundings that makes them pop and truly vibrant, a different take from the glossy covers of magazines we see everywhere.
He discusses his work here:
50I try to represent women in a way where they aren’t sexualized. I feel we should present women as beautiful
Many of work are accessible online through his website where you'll recognize some familiar faces including pop stars Adele , Nikki Minaj and pink-haired Kylie Jenner.