By Myra Gonzalez
Summer is here and it’s time to look forward to endless warm, bright days leading to beach holidays, pool parties and enjoying more outdoor time.
For many, it’s also time to upgrade the swimwear collection. Do you go for fashionable, state-of-the-art performance suits or seasonal, trendy fashion-conscious swimwear? With an abyss of prints, fabrics and prices to navigate, which do you chose?
The swimwear market is a revenue-rich ocean that is swelling globally. Research shows swimsuits today need to look good plus function surf and turf style.
Our lifestyle and holiday choices have us thinking more than ever about what’s going on before the suit goes on. Beach resort or surf and yoga retreat? We all have different swimsuit needs. But one thing shared is the need to rely on our swimwear to look and feel great.
With a sea of global designers producing great swimwear, is there anyone out there who can tick all the boxes for fashion, fit, and function?
For Chief Bikini Officer, Helena Fogarty there was no choice. Armed with both an MBA and a surfboard, Helena created MI OLA after moving to Costa Rica to ride ocean waves. She had been living in New York City, working in high fashion, and was completely obsessed with the idea of having sand under her feet.
“I needed well-made, chic, sexy surf bikinis that stayed on and I couldn’t find any," she told us in an exclusive sit-down interview. "To solve this dilemma, I created MI OLA: Sexy Bikinis that stay on.”
At MI OLA, high fashion meets high function to give rise to beautiful, attention grabbing, comfortable, sexy swimsuits whether you’re playing in the waves or leaning over to grab a book. Is MI OLA the answer to a woman’s worries about swimwear fails, malfunctions and the unsightly tugging, pulling or adjusting of ill fitting suits?
Customers in 32 countries rave about MI OLA’s fit, function and excellent customer service, while sales have been steadily climbing since the company launched in 2013. Made in the United States, MI OLA suits can be seen across oceans and beaches globally. Exclusive designs and prints, UPF 50+ fabrics and premium construction.
MI OLA is a trusted leader in the fashionable performance swimwear market, and the press agrees. The brand was covered twice in the highly regarded Sports Illustrated Swimsuit Issue. Being featured in Sports Illustrated’s Christmas Video, starring Rose Bertram, also created loads of holiday cheer for the brand.
Another awe-inspiring force behind MI OLA’s success is its ambassadors and customers, who make this brand very real and aspirational. Not to be missed is this alluring culture of adventurous mermaids and sirens who use images and experiences to promote MI OLA’s mission to help active women feel confident and sexy in their swimwear.
So, if you’re looking for more from your swimsuit and want to leave nothing to chance on your next excursion or relaxing by the shore, jump on board with MI OLA.
When you try on any MI OLA style, you’ll immediately notice the difference. VISIT MI-OLA.COM for more!
Photo credits: MI OLA // Sports Illustrated