Bread crumbing someone is more annoying than ghosting them

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You know what bread crumbing is. Dropping little crumbs of attention, text after text, to keep someone hopeful you two may be headed for a relationship? It's about keeping the booty call opportunity warm, if you ask me. 

This person does not have time for you. Or you -- if the internet bae sending noncommittal texts and never taking real steps with the recipient is you -- you are just playing with another person's emotions.

This dating tactic is sweeping the scene, there's even a Twitter moment about it. Stringing someone along, 'leading her on', teasing. It has other names and it's not new. I feel it's much worse than totally ghosting a person. 

See the moment on Twitter here: https://twitter.com/i/moments/824295291117588480

What do you think? Is this really something new? What's the reason for it, good or bad? Is #breadcrumbing worse than ghosting to you?

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