“#Soccer is everything to #Mexicans. When [Mexican national team] el #Tri wins, all of Mexico wins.” Olga Trujillo is a sports writer in Mexico City. Her specialty - women’s sports - came about accidentally when she was hired at El Récord, a newspaper focusing on Mexican football. “I was reporting on the men’s team Atlante FC and saw that they were training in the same place as the women’s team,” she told me over lunch at her home in Roma Sur. “When I asked who was covering the women’s game, the editors said, ‘Nobody cares about women’s football.’” Recognizing the need to engage women and girls, Trujillo took over the beat.
“Football is like #telenovelas [soap operas]. Most of the people watch and make jokes, comparing people with players just like the actors. Football is an excuse to be with the family on Sundays, to go to friend’s houses to watch the match, or to paralyze traffic around [Mexico City’s main monument] El Ángel when we win. It’s a religion.”
During her time at the paper (nowadays she runs a blog, Diosas Olímpicas, dedicated to women’s sports), Trujillo saw firsthand the #discrimination #female #athletes face. “I identified with these girls. They train hard, they break barriers and they want to be in the World Cup too. But the message is that football belongs to men. Look at the television commercials; they show the women serving snacks while the men watch the game.”