Get rewarded with gift cards when you travel.
Priceline founder Jay Walker (who popularized the name your price device) is back with Upside, an app that offers giftcards to reward your travel flexibility.
Willing to stay at a hotel that is 10 rather than 5 minutes away from the convention center? OK with departing an hour earlier for your flight? How flexible are you willing to be in exchange for free gift cards?
It turns out that many people are willing to get rewarded for some flexibility, at least according to Walker. Walker says that Upside’s target customer is unmanaged or lightly managed business travelers. Basically anyone who travels for work and have to make their own arrangements.
Upside sells only packages of flight+hotel. Walker says traveler can expect up to $200 in free gift cards, with international travelers getting twice as much. Upside does this by sourcing opaque discounts from suppliers, working with a host of database content owners such as Expedia, to access and clear out the massive inventory of flights and hotel rooms. Upside then reconstructs the database with a new layer of analytics that focuses on flexibility.
Upside will launch in Beta soon--and is currently invite-only: