Get your conference on Storia!
Storia is a great way to boost involvement and offer more depth and engagement for your attendees, says Andrea Guevara, the brand director for the national writing conference BinderCon. In this post she shows us what she did here at Storia in an early use of the tool.
Let's take a look at a conference (already on Storia), to get your creative juices flowing:
// The Profile/Channel
Think of this profile as your master channel for all things having to do with your event.
Name your profile according to your event, not your company, as you'll want to have the flexibility to include stories on the various facets of your conference.
Here's a screenshot of the writing conference, BinderCon LA's Storia profile:
After you have set up your profile, you'll want to create "stories" for the various themes of content you want to share. But before you get there, some planning is needed. When setting up your account it's important to remember that there is no hierarchy within the stories under your profile, other than this:
> Top: Profile/Channel:
>> Stories (within a profile, and can be co-authored with other profiles)
>>> Posts (in stories)
For this reason, you'll want to set up your profile as your event name, not your company, as you'll want to have the flexibility to include stories on the various facets of your conference. You can always set up a separate profile for your company as well, which could be a repository for more generalized, company wide types of content.
Next, write a short and logical description, and include your web address.
Be sure to keep your logo and any imagery you use in line with the kind of brand image you want to portray.
// Profile/Channel Architecture
Next, you’ll need some stories for your profile. It’s important to plan out the architecture of your account and stories before you proceed.
What kinds of content do you want to feature? And how do you want to share it? Will you use co-authors, or keep everything in-house? Here's a generic sample of how one might organize their conference profile on Storia, and stories (click to enlarge). [Cyan bubbles are the profiles (separate logins), light cyan bubbles are stories, and light orange bubbles highlights how different profiles contribute to a story.]
Another option might be to organize your conference's information by track instead of by event. In other words, referring back to the BinderCon LA example, they might have stories called "Creative nonfiction," "Fiction," "Journalism," etc. where they could highlight the sessions, workshops and keynotes that apply to each of those interest areas in separate posts within each story.
Under BinderCon LA's profile they chose to create several stories to build interaction and interest for their 2016 livestream parties located all over the world. Each story was created by BinderCon LA, so they ultimately had executive control over the content, however, each local party organizer was invited to join Storia and become a co-author on their corresponding viewing party's story. The organizers could then post to their story and BinderCon LA could also share their posts
Co-authoring is a great way to invite Superfans, volunteers, staff, or even speakers to join in and share content in one a Storia story.
Here's the San Francisco livestream party story:
You can see that giving the right fans a chance to share their experience with your brand can create an elevated sense of community and broaden your reach.
// Yearly events separated by year
For general conference announcements, BinderCon LA set up a year-specific story called BinderConLA 2016.
In addition to general conference announcements they also shared organization information and reposts of some of the livestream party posts. By naming it with the year attached they can easily separate out other years' content by creating new stories within their profile with each following year in the name, for instance BinderCon LA 2017.
In their Everything Binders story, a variety of posts from the parent organization as well as co-authored posts, share space with conference announcements.
We hope these ideas have sparked some of your own for telling your conference's story online.