H&M Conscious Exclusive 2016. Art inspired sustainability

H&M Conscious Exclusive 2016. Art inspired sustainability

Author Topaz ?
Collection Fashion News

According to Gedda, Head of Sustainability at H&M, H&M’s goal is not to “make fashion sustainable but sustainability fashionable.”

On April 7, H&M launched its fifth Conscious Exclusive line in collaboration with Paris’s Musée des Arts Décoratifs. This is first H&M collection directly influenced by historical fashion.

The same day the Decorative Arts Museum started showing “Fashion Forward – Three Centuries of Fashion” exhibition, which is sponsored be the brand. 

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