Italy launches national "fertility day" to school women about their social duty

Topaz ?
Author Topaz ?
Collection This Wicked World

The happy woman holding a sand timer16Beauty has no age limit. Fertility does.17

It didn't take long for Italian women to respond with a big fuck-you --

The health ministry pulled the campaign in response to the protests, but the internet lives forever. Here are some of the campaign's catchy slogans:

75Fertility is a common good76The constitution protects conscious and responsible procreation.77

Many Italians also drew the uncanny comparison between the ill-fated campaign and Mussolini's fascist propaganda that women's social duty was to have children.

The campaign logo's third-grader style art depicting the value of sperm:

133social duty134

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