The new Fall 2016 Versace campaign surprised us with a new concept. The fashion house has decided to abandon deliberate sexualization and represent its heroine in a new role.
26For me says Donatella.
And photographer Bruce Weber used Donatella’s words as an instruction. In recently released new ads, Gigi and Karlie play moms.
A continuation of the campaign was the film staring not the supermodel, this time, but the city in which things are going, and its inhabitants. The city of Chicago became whose rhythm, according to Bruce Weber, corresponding to the beating of his heart. Therefore, the film is named Chicago Is My Beat.
However, it seems that customers do not buy Versace’s new vision. Here are some of the comments left on s The UK Fashion Spot:
“This is so bad! Is Karlie supposed to be sexy in that second shot? And Gigi as a mom just doesn’t work. This is the level of a commercial catalog, not Versace.”
“This is the worst Versace campaign in years… It looks like Dolce & Gabbana.”
“This does not work. There is no glamour, no allure, no Versace. Logo could be switched out for Coach or Dolce & Gabbana in the outdoor shots.”