It's like no one at Marvel has ever even seenPresident Supervillain.
Every week in 2017, it seems like a majorly recognizable company makes a boneheaded PR decision that sets Twitter to drag hard like dragging was just invented. This week, it's Marvel's turn.
Marvel made a lot of fans justifiably upset when Nick Spencer's Captain America: Steve Rogers #1 (May 2016) turned Steve Rogers into an agent of Hydra.
Fast-forward to 2017, when Secret Empire is coming out. Kieran Shiach at Polygon has a good explainer about exactly why people are upset with Marvel over Secret Empire, and you should read it.
But releasing a new flagship comic line wouldn't be anything without promotional synergy, would it? That's why Marvel decided to ask comic shop staff to wear special Hydra shirts, and is planning to convert a bunch of existing comics-focused and pop culture-related websites (and even its own mobile apps) over to Hydra themes.
The thing about comics is, they're an art form. Marvel seems either unable or unwilling to accept that like other art forms, they reflect and refract real, human lives.
TL;DR version: A whole lot of Twitter comics fans noped the hell out of that situation faster than tiny children bugging any nearby adults for the endless sugar high of a unicorn frappuccino.
And then you bring in this revelation from Marvel's Agents of S.H.I.E.L.D.
Your move, Marvel (and Nick Spencer). How are you gonna make this right with your fans?