Heineken Pulls Commercial After Outcry Of Racism
Heineken has removed a controversial commercial after several commenters online called the advertisement racist.
In the 30-second commercial, a bartender slides a beer down the bar, and past several customers to a woman standing in the distance. The slogan “sometimes lighter is better” is then flashed on the screen, according to the New York Post and CNN.
The clip came under fire on social media. Hip-hop star Chance The Rapper called it "terribly racist" on Twitter on Sunday evening and other users agreed with him.
"What idiots do they have approving this ad? Fire that person," tweeted Helen Ehrenhofer, who identifies herself as a former communications manager.
Heineken (HEINY) responded late Monday by pulling the ad from TV and the internet.
"While we feel the ad is referencing our Heineken Light beer, and that light beer is better than other high-calorie options -- we missed the mark, are taking the feedback to heart and will use this to influence future campaigns," said Heineken USA spokesman Bjorn Trowery.
However, some felt the ad was misunderstood.
“I would love to know how the Heineken Commercial is racist. When the say light I’m pretty sure they are talking about how it is a 99 calorie beer not the color,” one person wrote.
“They were definitely not addressing race.. people really out here making something out of nothing. Y’all need to find better ways to spend your time lol,” another tweeted.
“Bro, now this is a real reach. It’s a beer commercial that features a variety of people. I don’t see anything sinister. Heineken is in the business to sell as much beer as possible. I doubt they are pushing some hidden racial agenda,” another said.
Despite the differing opinions, Heineken decided to remove the ad from television and online.