7 Reasons to Worship the Japanese Trio Perfume
Ayaka Nishiwaki, Yuka Kashino and Ayano Ōmoto perform together as Perfume, Japan's high-fashion girl group that debuted in 2002. The trio, known for their distinct sense of style and captivating edgy technopop beats, have conquered Japan over the past 15 years and are now slowly inching towards global recognition. Currently, Perfume is signed to Universal Music Group and has been touring around the world for three years.
Fashion magazines like Vogue and Nylon consider them eye and ear candy, thanks to their unique fashion choices and charming electropop beats. If you can’t break the language barrier (their songs are mostly in Japanese), they may still lure you in with their amazing style. See below.
#1: Their hairstyles. If you’re wondering how to identify each singer, just look at their hairdos. Yuka Kashino has long, perfectly straight hair; Ayano Ōmoto sticks to a short, glamorous bob and Ayaka Nishiwaki keeps her hair shoulder-length and sometimes puts it up in a cute ponytail.
#2: They dance on their heels. Literally. And we’re not talking about high-energy, hip-hop moves. Perfume’s choreography is all about synchronicity, fluidity and grace, like clockwork. The three dance in harmony, thanks to choreographer Mikiko Mizuno, who mixes elements of fun and elegance with exaggerated hand gestures, a bit of ballet and unexpected jumps — while wearing pumps.
#3: They wear lights. They’re not about cute, princess-y dresses like the ones you’ll see in Harajuku. Perfume is all about the edgy and uncommon. And that includes wearing stylish costumes with LED lights that dances when they do. How cool is that?
#4: They’re unafraid to showcase their individual tastes. Girl groups often go out in uniforms, but with Perfume, their stylists help them display their personal preferences. Long-haired Yuka Kashino often chooses modish clothes. Ayaka Nishiwaki is more girly, and short-haired Ayano Ōmoto loves boyish apparel.
#5: They have gorgeous, laser-lit sets. Perhaps the backbone of Perfume’s stages is Rhizomatics, a creative team that includes lighting engineers, musicians, artists and sound engineers who put together a dazzling and usually futuristic-inspired sets to wow the audience. Watching a Perfume concert is like immersing yourself in an audio-visual wonderland that changes with each song.
#6: Their music is for people who like stylish sound. Perfume puts the style in bubblegum electropop. For starters, listen to the party dance song “Hurly Burly,” the 80s-inspired “Fushizen na Girl,” their first international track “Spring of Life,” their full English song, “Spending All My Time,” and the sweet “Chocolate Disco.” For the rest, listen to their Spotify tracks.
#7: They just launched their own Perfume. What would a group named Perfume be without their own perfume? As an anniversary celebration to their indie debut single “OMAJINAI☆Perori,” fans can now smell like Perfume in a limited-edition gift, which is only available with their exclusive carrier, Asmart.