Vivid monographs of women as seen though the eyes of the shooter
Fashion photographer Erik Madigan Heck's book which will be released in April presents vivid images that blur the lines between painting and photography; many were shot with the same lens he used as a teenager via a camera gifted to him by his artist mother.
Using highly saturated colors Madigan Hecks fuses models with their surroundings that makes them pop and truly vibrant, a different take from the glossy covers of magazines we see everywhere.
He discusses his work here:
"I try to represent women in a way where they aren’t sexualized. I feel we should present women as beautiful, as opposed to being sex objects. I always propose to magazines doing stories where we don’t see the face, even though very few publications have said yes. By removing that one element, people start noticing everything else in the picture."
Many of work are accessible online through his website where you'll recognize some familiar faces including pop stars Adele , Nikki Minaj and pink-haired Kylie Jenner.