15:57, 15 января
13-01-2016 | 09:01
Amsterdam, 13th January 2016 - Heineken® has announced a new global integrated marketing campaign that champions responsible alcohol consumption. The 'Moderate Drinkers Wanted' campaign launches on January 13th and will be implemented globally throughout 2016. The campaign includes a new TVC, experiential and digital activation, plus paid and earned media support.
New global research into drinking attitudes of millennial consumers (aged 21-35) has revealed that self-awareness and staying in control are the motivating factors for moderating alcohol consumption during a night out. 75% of millennials say they now limit the amount of alcohol they drink on the majority of their nights out.