Why Walmart's new food to fridge program has gone too far
It seems like every day there's a new product on the market to help streamline our day-to-day. From apps to help you get those dreaded tasks done on the go to grocery delivery services doing the grocery shopping for you, we're living in a new tech age that's growing rapidly.
But, super center and grocery empire, Walmart, might have went a little too far on their most recent endeavor: food to fridge delivery program. What does it entail? Well, in an effort to help customers save not only money, but time, the new in-fridge delivery can have an employee do the grocery shopping, delivery, and enter the home to put the groceries away when you're not home.
While it's only being tested temporarily in Silicon Valley at the time, if it's successful, we could be looking at completely hiring out someone to complete all of the "lifting" involved in grocery shopping. While I'm all for simplifying my life (for the record, I dread grocery shopping in NYC) here's why I think this program might backfire.
Data breaches are only going to worsen
We're facing peak breach season in America. From Russia hacking the election to credit bureau Equifax's major cybersecurity breach that affected 143 million Americans, we need to rethink what information we're simply giving technology. Walmart is taking precautions through partnering with August Home, a leading provider of smart locks, so customers can watch deliveries in home happen via their mobile device. Still, it's all too simple for one bad apple to take home information, steal belongings, or share home details to others.
You'll need to spend more on security
Chances are, the partnership with August Home will require customers to purchase a smart lock and smart home accessories to make the real-time delivery notifications happen. And, you can bet keyless entry products will cost anywhere from $199 to $279 for basic August Home products. But, maybe to some, that cost is well worth avoiding grocery shopping altogether.
It's not simplicity, it's perpetuating laziness
There's no surprise that America has an obesity problem. In fact, it reached a new high this summer with the Centers for Disease Control and Prevention reporting 38 percent of U.S. adults are obese. While grocery shopping and bringing food in from the car to the kitchen isn't going to help you get fit per say, avoiding it completely no doubt perpetuates a laziness epidemic. However, the exception is that for those who are unable to get to the grocery story (think: elderly or disabled) as it could be a game changer for families ensuring their fridges stay well stocked.
Will you try the new program if it comes to your city? Do you think it's gone too far? Let me know in the comments!