It has been accurately predicted by marketing gurus worldwide, that video content marketing is growing to be the future of marketing. Considering how significantly the media content distribution has flourished over the years, creating and consuming content has become increasingly lucid.
Being the tech person in any company now requires you to be adept with the knowledge of securing video content being pushed out. And more often than not, it is not all that easy to understanding how to secure enterprise videos.
Security, But from What?
Enterprise videos are specific to companies and are liable to be used without copyrighting, which is a major issue worldwide. Apart from being borderline plagiarism, security threats to enterprise videos include piracy too.
The sad truth about enterprise video security is that it cannot be one-hundred per cent secure, as there are many screen capture software out there which can be used by employees to capture any video they lay their eyes on.
Someone who really wants to capture enterprise video would actually not even have to go as far as to seek the aid of software. Many companies push out videos in the MP4 format through progressive download, which can be easily captured by any video capture tool. All it takes is a click or two.
Though there are certain security measures taken that restrict enterprise videos from being captured all that easily and only allow viewing to a select set of personnel only, it is not entirely safe. There may be some employees with access to the file and there might be nothing that keeps them from uploading to an anonymous YouTube account – next to impossible to trace down to.
Is There a Way Around This?
Securing media content distribution becomes infinitely better when you have OVPs that deliver videos adaptively, as opposed to progressive downloads. This is because adaptive streaming introduces slight variations to the file which is sent to the viewer.
This variation is dependent on the broadband connection of the viewer – higher quality is sent to a viewer if the overall bandwidth is good, and lower quality goes to the one with poor bandwidth.
These days, in order to curb down enterprise video security threats, companies are using adaptive bitrate technologies like HTTP Live Streaming (HLS) or even Dynamic Adaptive Streaming over HTTP (DASH). Their functionality primarily depends upon dividing a single source file into separate files with entirely different configurations. These files are then divided into shorter chunks which are delivered in a sequential manner to the viewer.
These chunks are delivered to a single viewer with some bits being 640x360 resolution, while some being 720p or 1080p, thereby making it difficult for capturing software to get the video files in a consistent manner.
Hence, when it comes to media content distribution security, having your OVP delivering videos adaptively will ensure you better enterprise video security, as opposed to delivering videos through progressive downloads.
Isn’t Encryption an Option?
Quite certainly it is. It is actually a whole new and more secure medium of media content distribution, which is done by actual DRM technologies. Encryption scrambles up the whole video data, and renders the video unviewable until decrypted. How can the viewer view the video then? Simple: via a decryption key.
But is encryption a sure-fire way of securing enterprise videos? For the most part of the bargain, yes. But if there happens to be more sophisticated pirates sitting out there, it is only a matter of time for them before they figure out the encryption key sitting in the browser’s buffer, enabling simple decoding of the file.
What Can Be a Good Practice to Ensure Enterprise Video Security?
When you reach your wit’s end, you may want others have a go at it. Hiring third-party professionals who specialize in DRM technology, like Adobe Primetime DRM, Google Widevine or PlayReady can come in handy. These authentic decryption services separate the key from the content. This leaves the playback client to get in touch with the licensed server to get the decryption key.
The security in such a practice comes from the fact that the decryption key is stored somewhere secure in the browser or the player, which renders is invisible to pirates.
You also have to be prepared for the harsher truth of media content distribution, that even after securing videos in the best manners perceivable, they are still liable to be leaked.
Be very sure that you entirely understand the pros and cons of whichever security you and your officials opt for. And remember that one of the most secure videos is the one that has never been shared, in a digitally crunch world we live in.